How to Connect Convertful with Klaviyo

With Convertful you can easily integrate your account with Klaviyo and use widgets to grow and segment your mailing list. Just follow the guide below to set up Klaviyo integration and set up relevant actions.

Connecting Integration #

In your site’s Integrations tab, add new integration by choosing Klaviyo from the list. It will request your API key, which you can find in your Klaviyo account settings. Go to your Klaviyo Account info, Settings section, and pick the API Keys item:


Fill in the credentials and press the Connect button.

Default Settings #

Once Klaviyo is connected, by default, each widget will automatically add subscribers with the default settings that you specify in the integrations’ settings. 


Note, that default settings are not mandatory and you can always specify custom lists manually for each specific widget while editing its button's actions.

Mapping Custom Fields #

We try to find the most relevant Klaviyo custom field for every Convertful field automatically. But if you need to fine-tune which fields we should use, you can do this in the integration settings, by editing Custom Fields list:


Actions #

When editing your widget's button, inside its settings you can see “On Submit Actions” / “On Click Actions” which you can use to perform actions provided by Klaviyo integration: 

  • Add subscriber with default settings
  • Add subscriber to a list
  • Remove subscriber from a list
  • Update custom field

When updating custom fields you can send the dynamic data to the integration:


Widgets Display Rules #

Once the integration is connected you’ll be able to use the new Show If targeting options in the widgets’ Display Rules:


Identifying Visitors #

To target widgets by the integration’s data, Convertful needs to identify a visitor. This happens when either:

  1. The visitor submits his/her email address via one of your widgets.
  2. The visitor opens your site with the special conv_email tracking parameter that contains his/her email address.

So you can add the:

?conv_email={{ email|default:'' }}

to your Klaviyo emails’ links, and when your subscribers open these links, they will be properly identified for targeting rules:


In Convertful, Site > Subscribers section, you can view the synchronized custom fields for each of the identified subscribers.