How to view Convertful conversions in Google Analytics (GA4)

You can view conversions from Convertful in your Google Analytics 4 account by following these steps.

  • Create and Set up your Google Analytics (GA4) account. Please refer to this article for more information on how to do this. Note if your site already has Analytics, then please refer to this article on how  to add Google Analytics 4 property to a site that already has analytics.

  • Please make sure that your google tag manager code is installed on your website before proceeding to the next step. Note if Google tag (gtag.js) file is not found, please be sure that you have installed the google tag using one of the options set out here.

  • If you have installed Analytics (analytics.js) before on your site, you should already have the google analytics code added to your site. However if the google analytics code (analytics.js) is not found, please add the following google analytics code to your website header. Where 'TAG_ID' appears in the code, replace it with your own Google Tag ID.

    <!-- Google Analytics -->
                (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
                ga('create', 'TAG_ID', 'auto');
                <!-- End Google Analytics →

  • In your Google Analytics account, turn on the “Collect Universal Analytics events” button. To locate this button go to Admin -> Data Streams -> Web Data Stream Details -> Configure Tag Settings -> Show More -> Collect Universal Analytics events.




  • Create your widget in Convertful. For any conversion data that you want to send to Google Analytics, you will need to add a button element. Then in the button settings, click on “On Submit Action” and add the action “Fire Google Event”.



  • For the “Variables” parameter, for the variable “Click”, this is the event name that will be created in GA4 so you can change this to how you want it to appear in your Google Analytics account, for example, GA4test 1 as per our example or CFLpopup1 and so on. Note you must not change the variable “eventAction” as this must remain as is for the event to be picked up by GA4.



  • Save and activate your widget. Now every time a user submits this button, in your Google Analytics account this will now show up as an event. Note that Google Analytics takes 24 hours to update data in the report section. If you want to check and see if Convertful events are firing to Google or not, you can view events in real time under the “Realtime” report section.


If you experience any problems with viewing your conversions in Google Analytics 4, please contact our support team by submitting a ticket and one of our friendly staff will be happy to assist you.